Practical templates, frameworks, and tools that help you plan, execute, and measure your marketing — without starting from scratch.
A 50-point checklist covering the five core areas every business needs to get right: website and SEO, lead generation, email and nurture, social and content, and analytics. Score yourself and see where to focus first.
Format: PDF Checklist
A fill-in-the-blank brand voice template any business can complete in under an hour. Covers tone, vocabulary, personality traits, do/don't examples, and a quick-reference card your whole team can use.
Format: PDF
A structured 90-day planning framework. Includes goal-setting in OKR format, channel prioritisation, weekly task breakdown, budget tracker, and a quarterly review section.
Format: PDF
Five ready-to-send welcome email templates covering the full onboarding arc: warm welcome, origin story, value proof, soft pitch, and long-term relationship builder. Each includes subject line options and timing notes.
Format: PDF
A structured worksheet for building a detailed buyer persona. Covers demographics, psychographics, goals, frustrations, buying triggers, and preferred channels. Includes a completed example persona.
Format: PDF
A Notion template for planning and managing a complete marketing funnel. Covers awareness, consideration, decision, and retention with linked content, offers, and conversion goals for each stage.
Format: Notion Template
A Google Sheets framework for conducting a structured competitive analysis across up to 8 competitors. Covers positioning, messaging, pricing, channels, content strategy, and SEO footprint.
Format: Google Sheet
A Google Sheets content calendar covering 52 weeks across blog, email, social, and paid channels. Includes a content pillar framework, 60+ topic ideas, and a monthly review template.
Format: Google Sheet
A Google Sheets audit framework for cataloguing, evaluating, and optimising your marketing technology stack. Covers all major categories from CRM to analytics to automation, with 80+ pre-populated tool names.
Format: Google Sheet
A Looker Studio dashboard template connected to GA4 and Google Search Console. Covers traffic, acquisition, engagement, conversions, and SEO performance in a single view. Includes a 10-minute setup guide.
Format: Looker Studio