Privacy Policy

The Full Crumb ("we," "us," or "our") operates the website located at thefullcrumb.co (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or engage our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site. We reserve the right to update this policy at any time. The date of the most recent revision is shown at the top of this page. Continued use of the Site after any changes constitutes your acceptance of the updated policy.

Information You Provide Directly

When you fill out our contact form, complete the marketing scorecard, download a resource, or communicate with us by email, we collect the personal information you voluntarily provide, which may include:

• First and last name
• Email address
• Phone number (if provided)
• Company name (if provided)
• Service interests and any other details you include in your message
• Scorecard responses and score results

Information Collected Automatically

When you visit our Site, certain information is collected automatically by our servers and third-party analytics tools, including:

• IP address and approximate geographic location (city/region level)
• Browser type, version, and language
• Operating system and device type
• Referring URLs and pages visited on our Site
• Time and date of your visit and time spent on individual pages
• Interactions such as clicks, scroll depth, and form completions

We use Google Tag Manager (GTM) to manage and deploy analytics and advertising scripts on our Site. GTM itself does not collect personal data — it acts as a container for the third-party tags described in the Cookies & Tracking Technologies section below. All tags are configured to respect your consent preferences before firing.

We use the information we collect to:

• Respond to your inquiries and fulfill service requests
• Send you information relevant to your engagement with us, such as proposals, invoices, and project updates
• Send email marketing communications where you have opted in (via Brevo, our email platform). You may unsubscribe at any time using the link in any email we send.
• Improve the content, functionality, and user experience of our Site
• Measure the performance of our advertising campaigns
• Understand how visitors interact with our Site through aggregated analytics
• Comply with applicable legal obligations
• Protect against fraudulent, unauthorized, or illegal activity

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

We may share your information in limited circumstances:

Service Providers

We share information with trusted third-party vendors who help us operate our Site and deliver our services. These include email delivery (Resend), email marketing (Brevo), payment processing (Stripe), and analytics platforms (Google, Amplitude). These parties are contractually required to keep your information confidential and use it only to perform services on our behalf.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (for example, a court order or government agency).

Business Transfers

If The Full Crumb is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via a prominent notice on our Site of any change in ownership or use of your personal information.

We use cookies and similar tracking technologies to operate our Site, understand how visitors interact with it, and measure the performance of our advertising. Below is a summary of the tracking services we use.

Analytics

• Google Analytics 4 (GA4) — Collects data on page views, session duration, traffic sources, and user interactions. Data is processed by Google and subject to Google's Privacy Policy. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Amplitude — Collects behavioral analytics including page interactions, feature usage, and session data to help us improve the site experience. Data is processed by Amplitude and subject to Amplitude's Privacy Policy. You can opt out at amplitude.com/privacy#opt-out.
• Umami Analytics — A privacy-focused, cookieless analytics platform. Umami does not use cookies, does not collect personally identifiable information, and does not share data with third parties.

Advertising

• Google Ads — We use Google Ads conversion tracking and remarketing tags to measure the performance of our advertising campaigns. These tags may set cookies to identify users who have visited our Site and show them relevant ads on other platforms. Data is processed by Google and subject to Google's Privacy Policy. You can manage your Google ad preferences at adssettings.google.com.

Tag Management

• Google Tag Manager — We use GTM to manage and deploy the tracking scripts listed above. GTM itself does not collect personal data; it controls when and how other tags fire based on your consent preferences.

Summary Table

Your Choices

When you first visit our Site, a consent banner will ask you to accept or decline analytics and advertising cookies. You can change your preferences at any time by clearing your browser cookies and revisiting the Site. Most modern browsers also allow you to block or delete cookies through their settings.

For additional opt-out options, visit the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page.

If you opt in to receive email communications from us — for example, by downloading a free resource, completing the marketing scorecard, or subscribing via our newsletter form — we will add your name and email address to our email marketing platform, Brevo (formerly Sendinblue). Brevo is subject to its own Privacy Policy.

You may unsubscribe from our email list at any time by clicking the unsubscribe link in any email we send, or by contacting us at [email protected]. We will process your request promptly.

If you purchase a paid template or service through our Site, payment is processed by Stripe, a third-party payment processor. We do not store your full card number, CVV, or other sensitive payment details on our servers. Stripe's handling of your payment information is governed by Stripe's Privacy Policy. We retain only a Stripe customer identifier and order metadata for our records.

We retain personal information you provide through our contact form, scorecard, or resource downloads for as long as necessary to respond to your inquiry, manage any resulting business relationship, and comply with applicable law. If you request deletion of your information, we will remove it from our active systems within 30 days, subject to any legal retention obligations. Aggregated, anonymized analytics data may be retained indefinitely as it cannot be used to identify you.

We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. Our Site is served over HTTPS, and we apply security headers to reduce exposure to common web vulnerabilities.

No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at [email protected].

Depending on where you are located, you may have certain rights with respect to your personal information. We honor these rights regardless of your location:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to any legal retention obligations.
• Objection / Opt-out: Object to our processing of your personal information for marketing purposes, or opt out of analytics and advertising tracking via the consent banner or browser controls.
• Portability: Request your personal information in a structured, machine-readable format.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. We do not charge a fee for reasonable requests and will not discriminate against you for exercising your privacy rights.

Note on US state privacy laws: As a small business based in Raleigh, NC, The Full Crumb currently falls below the processing thresholds that trigger mandatory compliance under the California Consumer Privacy Act (CCPA) and most other US state comprehensive privacy laws (which generally apply to businesses processing data of 100,000+ consumers or generating over $25M in annual revenue). We nonetheless follow the spirit of these laws and will honor any rights requests submitted to us.

Our Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly. If you believe we may have collected such information, please contact us at [email protected].

Our Site may contain links to third-party websites, including social media platforms and partner tools. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit before providing personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: