The Full Crumb
Client work

Real work.
Real results.

Every engagement is different. What stays the same is the approach: understand the business deeply, build a plan that makes sense, and execute in a way the client can sustain. Here's what that looks like in practice.

MM
Specialty Coffee / WholesaleOngoing

Oak City Coffee Roasters

Matthew Marlow · Raleigh, NC

The Challenge

Oak City Coffee Roasters had a quality product and a growing reputation, but no structured marketing plan behind it. Their wholesale channel had real room to grow, and they had no lifecycle email campaigns in place, so leads and customers were slipping through without any follow-up.

What We Did

  1. 1Conducted a full marketing discovery to map the business, audience, and competitive landscape.
  2. 2Developed a focused marketing plan built around growing the wholesale channel, targeting local businesses, offices, and institutions.
  3. 3Designed and built lifecycle email automations to nurture leads, onboard new wholesale accounts, and re-engage dormant customers.
  4. 4Provided ongoing support as the business grew, advising on channel decisions, messaging, and where to focus next.
  5. 5Currently scoping a local SEO strategy to optimise product pages and drive discovery from nearby buyers.

Results

40%
Wholesale growth
increase in wholesale share
$2k+
Lifecycle revenue
generated through email automations
5
Campus presence
Wake Tech College campus locations

“The Full Crumb has had an instrumental role in our business's success. Their strategic guidance expanded our reach, deepened our customer understanding, and helped shape a brand that sets us apart.”

— Matthew Marlow, Oak City Coffee Roasters

This is an ongoing engagement. Results continue to grow.
KC
Branding, Web & Systems Design

Design Method Studio

Krysteah Carroll · Raleigh, NC

The Challenge

Design Method Studio had been operating for five years and had worked with more than 50 businesses, but the website wasn't showing any of that. Traffic was under 10 visits a month. New clients came almost entirely through referrals or repeat work. The messaging didn't communicate what made Krysteah's approach different, the portfolio undersold the work, and there was no SEO foundation to bring in anyone new.

What We Did

  1. 1Ran a discovery process to understand Krysteah's positioning, who she works best with, and what sets Design Method apart from other branding and web studios.
  2. 2Rewrote the website messaging and page copy to clearly communicate her approach and give visitors a reason to get in touch.
  3. 3Restructured the portfolio with richer project descriptions that show her thinking and process, not just the finished work.
  4. 4Optimised images for performance and accessibility across the site.
  5. 5Ran a full SEO audit, set keyword targets, and worked through the foundational fixes: sitemap, Search Console setup, metadata, broken links, and mobile checks.
  6. 6Produced a content plan with a publishing calendar, keyword-aligned blog topics, and a style guide so Krysteah could keep publishing consistently on her own.

Results

6x
Organic traffic
growth within a few months of launch
Page 1
Local rankings
for targeted local keywords
Complete
Site foundation
technical SEO, content plan, and style guide in place

“Nick helped me tremendously with getting my website optimized with the best step by step marketing plan I follow with ease. It's been a game changer to say the least. His marketing knowledge speaks through his work in a genuine and impactful way that has improved my business and reach.”

— Krysteah Carroll, Design Method Studio

Want results like these?

Every engagement starts with a conversation. Book a free discovery call and let's figure out what's holding your marketing back.