marketing strategy

Marketing Strategy

Data-informed plans that connect your goals to the right actions.

Google Business Profile for Raleigh Businesses: The Complete Checklist

Your Google Business Profile is often more important than your website for local search. Here's the complete checklist for Raleigh businesses.

8 min readApr 26, 2026

What a 40/100 Marketing Score Means for Your Raleigh Business

A 40/100 marketing score means you're leaving at least 60% of potential revenue on the table. Here's exactly what it means and the path to 70+.

7 min readApr 19, 2026

The 5 Marketing Questions Every Raleigh Business Owner Should Be Able to Answer

If you can't answer these five marketing questions about your business, you're marketing blind. Here's what every Raleigh business owner needs to know.

7 min readApr 12, 2026

Why Most Raleigh Small Businesses Are Invisible Online (And How to Fix It)

Most Raleigh small businesses are invisible online not because they lack talent, but because they're playing by outdated marketing rules. Here's how to fix it.

6 min readApr 5, 2026

Marketing Planning

Why Most Raleigh Small Businesses Are Invisible Online (And How to Fix It)

The Raleigh business landscape is competitive. Every day, hundreds of small business owners wake up wondering why their phones aren't ringing, why their websites aren't converting, and why their competitors seem to get all the attention. The answer is rarely about the quality of their product or service. It's almost always about visibility.

5 min readApr 5, 2026

Competitive Analysis

A Practical Competitive Analysis Framework for Marketers

Knowing your competitors is table stakes. Understanding their strategy — and where they're vulnerable — is a competitive advantage. Here's a framework for competitive analysis that actually informs decisions.

7 min readMar 11, 2025

Marketing Planning

Go-to-Market Strategy for Small Businesses: A Practical Framework

Launching a new product or service without a GTM strategy is like opening a store with no sign. Here's a practical framework for small businesses to plan a launch that actually builds momentum.

7 min readMar 4, 2025

Marketing Planning

How to Build a Marketing Plan That Actually Gets Used

Most marketing plans are abandoned by February. Here's a framework for building a plan that's ambitious enough to drive growth and practical enough to survive contact with reality.

8 min readFeb 18, 2025